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Blended Scotch whisky.

The Famous Grouse is named after the Red Grouse, Scotland's national game bird. Its smooth taste comes from blending fine malt whiskies - including The Macallan and Highland Park - and sweet grain whiskies. And it's Scotland's Favourite Whisky. For some, that would be cause for celebration. For The Famous Grouse, it's simply the reward for a job well done. Cheers.

Full golden, clear and bright.

Well-balanced oak. Sherry with a citrus hint.

Medium-full flavour of chocolate orange, vanilla and dried fruits.

Good length, clean and medium dry.

In 1896, The Famous Grouse was born. A little different from the start, Matthew Gloag named it after Scotland's national game bird, the red grouse, trademarking it as The Famous Grouse on 12th August 1905.

History and Heritage
The Famous Grouse represents the very best of Scotland and contains some of the world's finest malts (including Highland Park and The Macallan). Is married and bottled in Glasgow. Has its spiritual home in Crieff at Glenturret - Scotland's oldest and most visited distillery. Owned by an independent company headquartered in Perth.
Matthew Gloag established his much-respected family grocers in 1800. Decades later, third generation Matthew Gloag introduced a whisky that would become known for doing things differently. Discerning gents visiting the Highlands for outdoor sports came to experience the fine dram that became The Famous Grouse in 1896.

By Appointment to Her Majesty the Queen Scotch Whisky Blenders Matthew Gloag & Son Limited.

Pack Size: 1L

  • Matured in seasoned oak casks
  • A marriage of finest Scotch whiskies
  • No. 1 blended Scotch whisky in the UK* - A phenomenal achievement
  • No. 1 in Scotland for over 30 years, with three drams sold every second**
  • Contains some of the world's finest whiskies, including The Macallan and Highland Park - Unsurpassed quality
  • High proportion of ex-sherry casks used - Creates a distinct, smooth and well rounded dram
  • Over 15 years of TV advertising in the UK - A much loved icon instantly recognisable to drinkers
  • Contains the Royal Seal of approval - Endorsement of the highest quality
  • *Nielsen 2/2/13, CGA 29/12/12
  • **Nielsen December 2008


Tasting Notes:

Medium-full flavour of chocolate orange, vanilla and dried fruits.

Alcohol Units40
ABV40% vol.
Pack Quantity1
Pack MeasureL
Alcohol TypeSpirits

Storage Type:


Alcohol Unit Other Text:

40 UK Units per bottle
Units of alcohol per 25ml serving: 1 UK Unit
Enjoy Responsibly
UK Chief Medical Officers recommend:
Adults do not regularly exceed
Men: 3-4 units daily
Women: 2-3 units daily
Avoid alcohol if pregnant or trying to conceive
drinkaware.co.uk for the facts

Country of Origin:



Flower of Scotland
1 Fill a clean highball glass with fresh, solid ice cubes
2 Squeeze in a wedge of lime and drop it into the glass
3 Measure in 37.5ml The Famous Grouse
4 Add 12.5ml Sourz Apple and 12.5ml elderflower cordial
5 Top up with ginger ale, stir for 3-5 seconds, and serve
Each Flower of Scotland contains approximately 2 units of alcohol.

Grouse & Sparkling Apple
1 Take a clean highball glass
2 Fill it with fresh, sold ice cubes
3 Measure in 25ml of The Famous Grouse
4 Top up with Sparkling apple juice and stir
5 Drop in a thin sliver of apple and serve
Each Grouse & Sparkling Apple contains 1 unit of alcohol.

Name and Address:

Matthew Gloag & Son Limited,

Return To:

Maxxium UK Ltd,
Maxxium House,
Castle Business Park,
FK9 4RT.

Lower Age Limit:

Statutory Years : 18

Net Contents:

1 Litres ℮

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