Youth Ethnic and National Identity in Bosnia and Herzegovina offers a unique insight into the ethnic relations of contemporary Bosnia and Herzegovina by providing a wealth of new primary data on the Bosnian-Herzegovinian youth attitudes. The study utilizes both quantitative and qualitative research techniques such as large scale surveys, focus groups, interviews and discourse analysis among others. The data are interpreted in accordance with the theoretical models drawn from different academic disciplines including social psychology, cultural studies, linguistics, sociology, anthropology and social and political theory. In exploring the social context of living in post-conflict societies such as Bosnia and Herzegovina and the social and psychological research on the phenomenon of ethnicity, this book reveals a society of sharp, constitution-embedded ethnic divisions, which are maintained through different aspects of social and individual lives; by being politicized, one's ethnicity also became a relevant point of reference in everyday life, focusing people's lives on ethno-driven cognition, emotions, and behaviour. Furthermore, through the study of ethnic identity of youth in Bosnia-Herzegovina, this book analyzes how ethnic identity is constructed through social relations, communication, social perception, and political attitudes among young people.
Danijela Majstorovic is Associate Professor of Discourse Analysis, Language and Communication and Cultural Studies at the University of Banja Luka, Bosnia and Herzegovina. She is the author of Discourse, Power and the International Community and the editor of Living With Patriarchy: Discursive Construction of Gendered Subjects Across Cultures and Critical Cultural Studies in Post-Yugoslav Spaces. Danijela is also the producer and director of the documentaries Counterpoint for Her and Dream Job. Vladimir Turjacanin is Associate Professor of Social Psychology at the University of Banja Luka, Bosnia and Herzegovina. His research interests include the psychology of group processes, inter-group relations, ethnic identity, and prejudice in Bosnia and Herzegovina. He has led a number of nation-wide research projects in Bosnia and Herzegovina, including a UNICEF-sponsored study of ethnically divided schools. His publications include several books on social identity and ethnic attitudes of youth in Bosnia and Herzegovina.