The first edition of The Twitter Book, published in 2009, has been popular with reviewers and readers alike for demystifying Twitter with honest, straightforward explanations, advice on effective third-party tools and loads of useful examples. In the two and a half years since that publication, Twitter has grown substantially and changed quite a bit. Now, in the second edition of the book, co-authors Tim O'Reilly and Sarah Milstein guide you through important new features like: Twitter lists, the subtleties of the retweet button, local trends, location-aware tweets, and advertising on Twitter. They also keep you up to speed with changes--not only in refreshed functions like Twitter search and account profiles, but also in evolving community use and jargon, covering the latest standards in retweets, hashtags, and other user conventions. And, of course, they include the latest third-party tools that make Twitter a rich resource for businesses, nonprofits, researchers, and more. With fully updated examples, The Twitter Book, Second Edition is an indispensable reference that will make your use of Twitter more interesting and profitable than you'd imagined.
Tim O'Reilly is the founder and CEO of O'Reilly Media, Inc., thought by many to be the best computer book publisher in the world. O'Reilly Media also hosts conferences on technology topics including the O'Reilly Open Source Convention. Tim is an activist for open source and open standards, and an opponent of software patents and other incursions of new intellectual property laws into the public domain. Tim's long-term vision for his company is to change the world by spreading the knowledge of innovators. For everything Tim, see tim.oreilly.com. Sarah Milstein is UBM TechWeb's GM & Co-chair for Web 2.0 Expo, an influential, semi-annual conference on the profitable intersection of entrepreneurship and technology. Previously, she was on the senior editorial staff at O'Reilly Media. Before joining O'Reilly in 2003, Sarah was a freelance writer and editor, and a regular contributor to The New York Times. She holds a B.A. from Rutgers University and an M.B.A. from U.C. Berkeley's Haas School of Business. Bonus fact: she was the 21st user of Twitter.