This book will tell you how to use trademarks to stay out of trouble and, just as important, how to thrive in the marketplace. It will tell you when you should call a lawyer and how to avoid needing one. It will teach you how to manage your trademark to maximize profits and avoid problems. Finally, it will teach you how to co-exist with other marketers while you market your own product. This book is a handbook for staying out of trademark trouble and it will make a valuable addition to the library of anyone who markets a product or service.
Lee Wilson is a writer and intellectual property lawyer. She is a graduate of Rhodes College and of the University of Tennessee College of Law. In private practice in Nashville since 1984, she has served on the board of the Sinking Creek Film Celebration, as president of the non-profit organization that published the scholarly Cumberland Poetry Review, was founding president of the Tennessee Writers Alliance, and is a frequent speaker to arts groups. For nearly a decade, she was president of Magellan Press, Inc., the publisher of the Where the Locals Eat(R) series of U.S. restaurant guides, the romantic cities photographic guidebooks series (including Romantic New York City and Romantic San Francisco), and other non-fiction books. She lives in Nashville, TN.