Fairtrade pays off
...because buying produce with this label allows small farmers in developing countries to
build their businesses, while providing workers with a decent wage and improved quality of
life.

Farmers of Fairtrade-labelled foods – there are now an estimated one million of them – are basically guaranteed a better deal. They are paid prices that cover their production costs,
along with a premium to spend on community projects such as better healthcare, sanitation, education or housing, thus benefiting millions more. This is vital to bring stability to the many small suppliers in developing countries, protecting them from volatile markets and ensuring decent wages as well as conditions.

Tesco offers a great range of Fairtrade products, one of the most comprehensive in the UK, currently stocking around 130 Fairtrade lines in store, of which 30 are Tesco own-label products. These include own-brand roses, mangoes, avocados, citrus fruit and cookies.

FairtradeThe first UK retailer to offer Fairtrade basmati rice, brazil nuts, and mixed peanuts and raisins, Tesco recently added new varieties in existing categories such as teas and coffees, sunflowers, cashew nuts and own-label honey, as well as products in new categories such as cotton wool, rice cakes, spices and ice cream.

For more information, visit www.fairtrade.org.uk
Helping hand Helping hand
Regina Joseph is a farmer from the Caribbean island
of Dominica, producing 35 boxes of Fairtrade bananas every two weeks for export to the UK on her 2·5 acre farm. 'Sales grew sixfold since our bananas turned Fairtrade in 2000.'
She also grows peppers, yams and butterhead lettuce, but bananas make up 70 per cent of her income.

A single parent of five and active member of her Carib community, she says, ‘Fairtrade has been a lifeline for us.
The extra money has led to our local primary school buying four computers and a photocopier, as well as furniture. Even buying a lawn mower has meant youngsters can play
football, cricket and rounders on the once overgrown sports ground. I am now optimistic my daughter will be able to continue her education by getting a university scholarship.’
Fairtrade payments
access to a clean water supply for villagers.

building and equipping a pre-school.

building a greenhouse in a secondary school for the teaching of agricultural science.

building a community centre, bus shelter, and installation of streetlights.

renovating 12 farm access roads.

purchasing of weed trimmers to replace chemical herbicides, and mist blowers
   to control leaf spot disease of banana plants.

upgrading of packing sheds, building charcoal pits for the safe disposal of fungicides.

building an organic composting site.

launching a health scheme and retirement benefit programme for the rural community.
Amazon rainforest brazil nuts grow on trees in grapefruit-sized pods. The pods, containing about 40 nuts each, drop to the forest floor and are collected up by thousands of Bolivian farming families. Since working with Fairtrade, a collec-
tive of 15 families from the Pando border region has been paid an extra premium for its harvest, providing a year's health insurance for 300 family members, and helping to build stores to keep the nuts safe and dry.


Supersweet Oké Fairtrade pineapples
come from the Asoproagroin small-scale
farms in northern Costa Rica. Since
getting Fairtrade certification, their
income has risen by 20 per cent.

The extra premium has helped farmers
build better homes, and improve their
knowledge of agriculture and the
environment – working with clean water, respecting natural forests and ditching
harmful chemicals.

Says Asoproagroin’s chief executive
Bernardo Jaen, ‘Fairtrade helps you look
at agricultural work as an integral whole:
taking in the human, environmental and economic aspects. It’s a win-win situation.’