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Reducing Sugar, Salt and Fat in Our Products

Better choices mean a better diet

Sometimes, less is more. Like in the case of food and drink that contain less sugar, salt and fat. Reducing those does more to help you stay on track with a well-balanced diet.

That’s just what we’ve been doing – because we want to do everything we can to help you make better choices.

We know it can be difficult to make the right choices all the time. So to help you do that, we’ve reformulated a huge range of products since January 2016 and removed a lot of sugar, salt and saturated fat (8,000 tonnes of it, in fact), while making sure they still taste great.

Better for you, better for your kids

All parents want to give their children the best start in life – and that includes their diet. After all, good eating habits can last a lifetime. So one easy way you can make a better choice when packing them off for school is to include one of our lunchbox-sized soft drinks. None of them contain any added sugar at all. And we’ve removed sweets from the checkout area too to help cut down on last-minute impulse buys.

Helping you help yourself

We want to do everything we can to help you help yourself. So from pasta sauce to pepperoni pizza to pomegranate juice, we’ve reformulated our own-brand goods to help you stick to a diet that includes less sugar, salt and fat.

See how else we’re helping you make better choices.