Marketplace.
Sustainability Marketing
£45.03
£45.03/each
Collect triple Clubcard points on every Marketplace purchase until 22 July
Sold and sent by Speedyhen
Delivered by post or courier
Delivery
- FREE standard courier delivery by Thu 24 Jul
Returns
Returns available within 30 days. A fee may apply.
Sustainability Marketing
£45.03
£45.03/each
Description
The new and extended Second Edition of the award-winning textbook Sustainability Marketing: A Global Perspective provides a sustainability-oriented vision of marketing for the twenty-first century. Adopting a a consumer marketing focus, it emphasises integrating sustainability principles into both marketing theory and the practical decision making of marketing managers. The book shows how the complexities of sustainability issues can be addressed by marketers through a systematic step-by-step approach. The steps involve an analysis of socio-environmental priorities to complement conventional consumer research; an integration of social, ethical and environmental values into marketing strategy development; a new consumer-oriented sustainability marketing mix to replace the outmoded and producer-oriented ''4Ps''; and finally an analysis of how marketing can go beyond responding to social change to contribute to a transformation to a more sustainable society. Without taking such steps, marketing will continue to drive global crises linked to climate change, poverty, food shortages, oil depletion and species extinction, instead of helping to tackle them. A comprehensive package of supplementary materials for this text is available at www.wiley.com/college/belz. View the authors blog at: www.sustainability-marketing.com
Sold by Speedyhen (Speedy Hen LTD)
| Author | Frank-martin Belz |
|---|---|
| Format | Paperback |
| ISBN-13 | 9781119966197 |
| Item Height | 2 |
| Item Length | 23.5 |
| Item Width | 19.1 |
| Publisher | Wiley |
Delivery
- FREE standard courier delivery by Thu 24 Jul
Returns
Not happy with a Marketplace item? You can request a return and refund online up to 30 days after the delivery date. You'll need to return the item to the Marketplace seller.Our returns policy
About Marketplace
We're giving you more choice than ever before. Shop more products from more brands across homewares, beauty, electricals and much more.
Sold and sent by trusted sellers right to your door.
No reviews yet
Help other customers like you
Reviews are submitted by our customers directly through our website. We also share reviews from other retailers' websites to help you make an informed decision.
Write a review