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Marketing For Hospitality And Tourism Global Edition
£73.69
£73.69/each
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Marketing For Hospitality And Tourism Global Edition
£73.69
£73.69/each
Description
Marketing forHospitality and Tourism, 8e is the definitive source for hospitality marketing courses.Taking an integrative approach, this highly visual, four-color book discusseshospitality marketing from a team perspective, examining each hospitalitydepartment and its role in the marketing mechanism. These best-selling authorsare known as leading marketing educators and their book, a global phenomenon,is the most frequent adoption for the course. Developed with extensive studentand professor reviews, this edition includes new coverage of social media,discussion of current industry trends, and hands-on application assignments.
Sold by Speedyhen (Speedy Hen LTD)
| Author | Philip Kotler |
|---|---|
| Format | Paperback |
| ISBN-13 | 9781292363516 |
| Item Height | 3.2 |
| Item Length | 21.7 |
| Item Width | 27.6 |
| Publisher | Pearson Academic |
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