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Iams Dog Food Senior And Mature Chicken 3Kg

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Product information


Iams ProActive Health Mature & Senior Rich in Succulent Roast Chicken (25% chicken & turkey), is a complete and balanced pet food for dogs aged 7+.

Iams proactively nourishes your dog to help promote 7 signs of healthy vitality:

Healthy Digestion: Tailored fibre blend including Prebiotics and beet pulp for healthy digestion
Strong Immune System: Antioxidant blend with Vitamin E to help the immune system of your older dog
Healthy Teeth: Crunchy kibbles scrub your dog's teeth with every bite to help reduce plaque and tartar build-up that can lead to bad breath. Iams Daily Dental Care™ reduces tartar build-up by to 55%
Healthy Joints: Formulated with essential nutrients to promote healthy joints
Strong Muscles: Helps build strong, firms muscles with protein sourced from chicken
Healthy Heart: Nourishes the heart with 7 essential nutrients
Strong Bones: With essential minerals to help build strong bones

Keep Love Strong™
Iams premium quality ingredients mean that each kibble is packed full of nutrition, so a small amount will satisfy your dog.

Iams ProActive Health: Advanced Nutrition for each Lifestage and Lifestyle need
Puppy & Junior 1-12 Months, Adult 1-6 Years, Mature & Senior 7+ Years

Pack Size: 3kg

  • Developed with veterinarians
  • 100% complete & balanced
  • Concentrated nutrition with high quality protein
  • Healthy digestion, strong immune system, healthy teeth, healthy joints
  • 1st protein source is chicken
  • Proudly manufactured in-house
  • No artificial flavourings or colourants added



Dried Chicken and Turkey: 25% (Chicken: 15%), Maize, Wheat, Sorghum, Barley, Animal Fat, Dried Beet Pulp (3.1%), Hydrolysed Animal Proteins, Dried Whole Egg, Brewer's Dried Yeast, Potassium Chloride, Sodium Chloride, Calcium Carbonate, Sodium Hexametaphosphate, Fructooligosaccharides (0.15%), Linseed, Glucosamine


  • Store in a cool, dry place; ideally in a sealed container.
  • Best before date, manufacturing date, batch code and approval number: see coding on package.

Country of Origin:


Origin Free Text:

Produced in the Netherlands

Preparation and Usage:

3Kg = 16 Days°
°This bag contains 16 days feeding on average for a 15kg dog.

Size of dog: 2kg, Amount per day: 45g-55g
Size of dog: 5kg, Amount per day: 85g-95g
Size of dog: 10kg, Amount per day: 135g-150g
Size of dog: 15kg, Amount per day: 175g-195g
Size of dog: 20kg, Amount per day: 215g-240g
Size of dog: 30kg, Amount per day: 280g-315g
Size of dog: 40kg, Amount per day: 340g-380g
Size of dog: 50kg, Amount per day: 395g-440g
Size of dog: 60kg, Amount per day: 450g-500g
Size of dog: 80kg, Amount per day: 545g-605g

Feeding Guidelines: Your dog may eat more or less depending on age, temperament and activity. When switching to Iams, gradually introduce over 4 days. Always ensure fresh water is available.


  • No artificial flavourings or colourants added

Name and Address:

IAMS Europe B.V.,
Vosmatenweg 4,
7742 PB Coevorden,

Return To:

IAMS care line free phone: 00-800-241 53 421

Safety Warning:

Pet food only

Net Contents:

3 Kilograms ℮


Typical ValuesTypical Values Analytical constituents*
Fat content:11.0%
Omega-6 fatty acids:1.95%
Omega-3 fatty acids:0.13%
Crude Ash:7.2%
Crude Fibres:2.6%
Vitamin A:48565IU/kg
Vitamin D3:1611IU/kg
Vitamin E:270mg/kg
Trace elements:-
Cupric sulphate pentahydrate:55mg/kg
Ferrous sulphate monohydrate:731mg/kg
Manganous oxide:39mg/kg
Manganous sulphate monohydrate:55mg/kg
Potassium iodide:4mg/kg
Sodium selenite:0.19mg/kg
Zinc oxide:254mg/kg
*The analysis complies with the minimum and maximum RSA standards as required by Act 36/1947-

Using product information

While every care has been taken to ensure product information is correct, food products are constantly being reformulated, so ingredients, nutrition content, dietary and allergens may change. You should always read the product label and not rely solely on the information provided on the website.

If you have any queries, or you'd like advice on any Tesco brand products, please contact Tesco Customer Services, or the product manufacturer if not a Tesco brand product.

Although product information is regularly updated, Tesco is unable to accept liability for any incorrect information. This does not affect your statutory rights.

This information is supplied for personal use only, and may not be reproduced in any way without the prior consent of Tesco Stores Limited nor without due acknowledgement.

Tesco © Copyright 2013

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