The Elf on the Shelf

About us

All the Elf helpers at Baby Republic are members of Santa's team here at the North Pole. We work hard each year to to bring joyful moments and fun to families across the UK and Ireland helping them adopt their very own Elf on the Shelf®. Over 11 million Scout Elves have been adopted since this magical Christmas advent tradition began in 2005!

The Elf on the Shelf® is a special scout elf sent from the North Pole to help Santa Claus manage his naughty and nice lists. When a family adopts a scout elf and gives it a name, the scout elf receives its Christmas magic and can fly to the North Pole each night to tell Santa Claus about all of the day's adventures. Each morning, the scout elf returns to its family and perches in a different place to watch the fun. Children love to wake up and race around the house to look for their scout elf each morning.

There are two simple rules that every child knows when it comes to having a scout elf. First, a scout elf cannot be touched; Christmas magic is very fragile and if a scout elf is touched it may lose that magic and be unable to fly back to the North Pole. Second, a scout elf cannot speak or move while anyone in the house is awake! A scout elf's job is to watch and listen.

Elves typically appear in their families’ homes at the beginning of December. On Christmas Eve, the elves return to the North Pole with Santa Claus—until next year!

Delivery Information

Delivery rates and timescales

Delivery Option Delivery Cost UK Mainland & Isle of Wight
Click & Collect FREE Order by 2pm (Monday-Friday) and collect in store next day
Express delivery £3.95 Order by 2pm (Monday-Friday) for delivery next day
Standard delivery(Small Items) FREE Order by 2pm (Monday-Friday) for delivery within 2-5 days

Please be aware that charges and timings will vary for delivery to Northern Ireland, the Isle of Man, the Isles of Scilly, Orkney, Shetland and other Scottish islands with deliveries taking up to 8 days for outlying areas. The actual delivery cost and timings will be displayed during checkout.

We dispatch our items from Monday to Friday using the following couriers: Royal Mail and Interlink.

Delivery locations and exceptions

We ship to all areas of the UK. For outlying areas we will try to deliver to the timeframes above, but there may be some occasions when there might be a delay. In these circumstances we will contact you to let you know and keep you updated at all times.

Requirements to sign for delivery

Some of our items require a signature; we will let you know about those that do so that you can arrange to be available for delivery.

Missed delivery

If we try to deliver and you are not available our courier will leave a calling card to advise you about what to do next. This will detail how many further delivery attempts we will make before the items are returned to us and you may be able to pick up your item from your local depot if this is more convenient. If you would like us to help rearrange your delivery, please let us know.

Returns & Cancellation Policy

Changed your mind?

That’s no problem. All of our Tesco Partners offer the same Tesco direct policy as a minimum, the full details of which can be found on our Returns Policy page.

Charges for returns

If you change your mind and wish to return your item you will need to pay for the cost of return. Of course, if the item you have received is damaged or faulty, we will cover the cost of the return.

All of our items can be returned by standard post.

Returns guidelines

Please let us have any original packaging, tabs, labels and accessories, and please package it all securely. If you’re returning an item because you’ve changed your mind, there may be a deduction from your refund if it has been damaged, opened more than necessary to check it’s working, or used more than reasonably expected.

Please contact us prior to returning your item so that we can issue you with a returns number. This helps us to identify your return and ensure we can process your refund quickly.

Is your purchase faulty or damaged?

We do our best to make sure everything works perfectly, but if it doesn’t, please contact us.  Within the first 30 days we will issue a refund or replacement item to you.  Outside of the first 30 days we will be able to advise on the options to repair, replace or refund your item.

Contact us

Talk to our Tesco Partner directly about their products or an order.

If you have any questions or need any assistance with your order, we will be delighted to hear from you. Please use any of the means below to get in touch with us.

Email address:sales@babyrepublic.co.uk

We will acknowledge your email within 24 hours of receipt, excluding our non-working days and Bank Holidays.

Phone0800 009 6177

Mobile0800 009 6177

Our customer services are open from 9am - 5pm, Monday to Friday, excluding Bank Holidays.

Postal address:
Baby Republic
Unit 310 Milton Keynes Bus Centre
Hayley Court, Linford Wood
Milton Keynes, MK14 6GD

Company number: 9102861, VAT number: 203145363.

Talk to Tesco
If you prefer, you can also talk to Tesco about your order:

  • Phone 0800 323 4050†
  • Mobile 0330 123 4050
  • Or complete our online form to send an email to us. We aim to respond to your email within 48 hours of receipt.
  • We’re available Monday-Friday 8am-11pm, Saturday 8am-8pm, Sunday 10am-6pm
  • † 0800 numbers are free from BT landlines. Calls to 03 numbers from private telephones, including mobiles, are charged at the local rate, and are included as part of any inclusive call minutes provided by your phone operator. Calls may be recorded.
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