John Frieda® Luxurious Volume Thickening shampoo cleanses your hair, filling damaged areas from the inside out. The resulting textural change makes hair feel and look more voluminous.
Damage can be caused by styling and daily environmental stress, creating 'pores' inside the hair, reducing its density. This formula contains patented technology and penetrates all hair types. John Frieda® Luxurious Volume Thickening shampoo restores fullness while it strengthens and lifts hair for healthy volume that starts at the root.