What is Fairtrade?
The FAIRTRADE Mark is an independent consumer label appearing on products to guarantee that disadvantaged producers in the developing world are getting a better deal.
The FAIRTRADE Mark guarantees that products meet Fairtrade standards. Fairtrade Labelling Organisations International (FLO) sets the international Fairtrade standards which all producers are certified against. For more information about Fairtrade, visit www.fairtrade.org.uk
What is Fairhills?
Global Fairhills has set the trend for the implementation of one of the most successful Fairtrade certified initiatives (combining environmental, production, quality and most important human factors) in the world and is set to become the most well-known wine brand in the world to carry the FAIRTRADE Mark within the next 2 years; it has already pushed for the top spot in the United Kingdom with regards to sales and consumer perception.
The Fairhills brand is not only about the wine - through Fairtrade certification, the producers receive a fair price for their grapes, and workers and their families benefit from the Fairtrade premium which is used for community development projects. Fairhills sets itself on harmonizing the relationship between employer and employee and production practices with environmental regulations.
Fairhills Association in South Africa is a joint venture between Home of Origin Wine, Du Toitskloof Winery and its farm worker community. The 10 participating farms of Du Toitskloof Winery have been Fairtrade certified since 2004, making it one of the largest Fairtrade certified initiatives in the world, benefiting over 450 farm employees and their families.
Fairhills Trust in Mendoza, Argentina is a joint venture between Mendoza Vineyards, Bodegas y Viņedos de Maraņon and its farm worker community. In total over 200 employees, temporary and permanent, from 10 Fairtrade certified production units, benefit from the initiative which was one of the first Fairtrade certified initiatives in Argentina.
Tesco and Fairhills with Graham Nash and James Griswood
We chose Fairhills as our major Fairtrade wine partner because they have proven themselves to be fully committed to the Fairtrade ethos; investing in the long term future of their growers whilst providing and maintaining a high quality product. Their involvement in South Africa and Argentina has allowed us to offer a range of wines, giving a breadth of styles and varieties for our customers to choose from. These wines really stood out as offering great value to our customers with the added assurance of Fairtrade certification.