Missing Children

Every five minutes a family in the UK faces the heartache of their child going missing. For these families, going through the toughest time of their lives, not knowing if their child is being exploited or abused, is a living hell.

MPACT To help them, we are working with the charities Missing People and PACT (Parents and Abducted Children Together) and the police agency, CEOP (Child Exploitation and Online Protection Centre), to make appeals for missing children in stores and online.

Thanks to the support of our customers, many children who've been featured in this campaign have been found safely all across the UK.

If you have any information about a missing child (or are missing yourself), please call the charity Missing People on 116 000. It's free, confidential and 24/7.

Our Partners