In the UK alone, over 100,000 children go missing each year: one child every 5 minutes.
Since March 2002, Tesco have been working in partnership with PACT and the NPIA Missing Person Bureau. PACT was founded in 2000 by Lady Meyer and is an international, non-profit organisation registered in the UK and the USA. PACT's initial mission was to fight parental child abduction across frontiers, but has now broadened its mission to include the location and retrieval of all children who go missing. Tesco have worked with PACT by displaying posters of missing children in stores throughout the UK. Since the launch of this campaign over 100 children have been found.