Every five minutes a family in the UK faces the heartache of their child going missing. For these families, going through the toughest time of their lives, not knowing if their child is being exploited or abused, is a living hell.
To help them, we are working with the charities Missing People and PACT (Parents and Abducted Children Together) and the police agency, CEOP (Child Exploitation and Online Protection Centre), to make appeals for missing children in stores and online.
Thanks to the support of our customers, many children who've been featured in this campaign have been found safely all across the UK.
If you have any information about a missing child (or are missing yourself), please call the charity Missing People on 116 000. It's free, confidential and 24/7.
Watch PACTs one-minute video which highlights that more children go missing every year in the UK than would fill Wembley Stadium.
Watch PACT video
Missing People, who run the 116 000 missing people hotline, can offer you a lifeline if you, or someone you love, goes missing or runs away. See the film below for more about the hotline.
Watch hotline video
The Child Exploitation and Online Protection Centre is a law enforcement agency, dedicated to eradicating the abuse and exploitation of children. To find out more about their work and view one of their recent campaign videos, see below.
Watch CEOP video