Quality, choice and innovation are the driving force behind our product offer to customers. Tesco brand products, along with leading brand names, make for the widest possible choice. This is backed by one of the finest cold-chain distribution systems in the world, ensuring that products reach our stores within the shortest possible time.





Donna Ford, General Assistant, Brislington, Bristol


We forge close links with our growers, packers and processors, so that quality can be guaranteed. With constant testing, quality at Tesco continues to set new standards.

Our exclusive Chefs' Club, launched this year, provides customers with culinary advice from some of the country's leading food and wine experts. Brian Turner concentrates on the meat and poultry area; Rick Stein advises on seafood; Valentina brings customers a taste of Italy; Anton Edelmann lends his talents to the bakery and patisserie department; Nick Nairn specialises in fruit and vegetables and Alice King recommends the very best wines.





Paula McCarthy, Marketing Controller, Head Office, with Anton Edelmann


Their advice on every aspect of creating a meal, from product selection to display, and including a few tricks of the trade, is available to customers through exciting recipe ideas and their involvement in our business.

This year, product development has been particularly strong in non-food areas. A new seasonal gift range has something for every member of the family, from bath gifts and bodycare products to gents' accessories and novelty items.

We are also introducing larger Health and Beauty departments, and Kids World, an area where all the merchandise for our younger customers, from clothing to toys, is housed.

Our new Cook Shop is being rolled out in our larger stores. Cook Shop contains everything the well-stocked kitchen should have, from cook books and utensils, to crockery and cutlery.

Our Items clothing range is growing rapidly, offering good quality clothing at affordable prices.



Aziz Izzar, Fishmonger, Brent Cross

Additional Information
Chairman's statement
Financial review