We work closely with our suppliers to ensure that products are always of the highest quality and that they are delivered to our stores in the best possible condition. Our staff are committed to giving a quality of service that is of the highest order. And in our stores, we aim to create an environment in which shopping is easy, interesting and comfortable.
Leigh Haynes, Excel Trainee, Covent Garden Metro
We have always given customers low prices and value for money. The introduction of Value Lines in 1993, followed by New Deal Pricing on leading commodities and brands in 1994, confirmed our commitment to keep prices down. In addition, regular in-store promotions mean that at any one time, over 2,000 products are on special offer.
Simon Crowfoot, Buying Controller, Fresh Produce, Head Office
In September 1996, our determination to giving value went a step further with the introduction of our Unbeatable Value range. Over £30m has been invested in order to keep our prices low. The principle is really very simple - nobody will sell the equivalent product of the same quality for less money. And further, we guarantee that if a customer can buy the same item cheaper from a competitor, within a three mile radius of their Tesco store, we will refund twice the difference and drop our price accordingly.
Unbeatable Value covers petrol and 600 other products that customers regularly buy, including both leading manufacturer and Tesco branded products.
Unbeatable Value has helped drive our continued good sales growth.
Susan Gibbons, General Assistant, Handforth, Manchester
Additional Information
Financial review