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<TITLE>Tesco Annual Report and Accounts 1996</TITLE>
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<A HREF="/../../default.htm"><IMG SRC="images/but1.gif" width=72 height=24 border=0 ALT="Tesco Homepage"></A><A HREF="page1.html"><IMG SRC="images/but2.gif" width=73 height=24 border=0 ALT="Corporate Strategy"></A><A HREF="page1b.html"><IMG SRC="images/but3.gif" width=73 height=24 border=0 ALT="Financial Highlights"></A><A HREF="page2.html"><IMG SRC="images/but4.gif" width=73 height=24 border=0 ALT="Chairman's statement"></A><A HREF="page6.html"><IMG SRC="images/but5.gif" width=73 height=24 border=0 ALT="Business Review"></A><A HREF="page20.html"><IMG SRC="images/but6.gif" width=73 height=24 border=0 ALT="Board of Directors"></A><A HREF="page22.html"><IMG SRC="images/but7.gif" width=73 height=24 border=0 ALT="Financial Review"></A><A HREF="page27.html"><IMG SRC="images/but8.gif" width=74 height=24 border=0 ALT="Accounts"></A>
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Tesco is determined to give customers the greatest choice and highest quality at the best value for money. We achieve this by passing on the benefits of a highly efficient supply chain and ensuring that we sell only the very best products available.
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Fresh produce is delivered daily to our stores from depots which are supplied by producers from Britain and many other countries. From field or producer products can now be in customers' baskets within 24 hours of picking or manufacture.
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Our commitment to the best value for money can be seen throughout our product range. In addition to New Deal pricing and Value Lines, there are around 1000 products in every store which are on special promotion at any one time. As part of our continuous emphasis on value, we reduced prices on 30% of the most popular in-store bakery products.
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Price and quality guarantees, however, are not the complete picture in providing value for money. It is also about making the store environment pleasant and about ensuring that staff are ready and willing to help.
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<a href="/../../default.htm">[Tesco Homepage]</a> <a href="index.html">[Annual Report Homepage]</a> <a href="page1.html">[Corporate Strategy]</a> <a href="page1b.html">[Financial Highlights]</a><br><a href="page2.html">[Chairman's Statement]</a> <a href="page6.html">[Business Review]</a> <a href="page20.html">[Board of Directors]</a> <a href="page22.html">[Financial Review]</a> <a href="page27.html">[Accounts]</a>
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