The aims of Would I Buy It? are simple: to ensure that Tesco sells only products which are in perfect condition and that customers are always satisfied with everything they buy. It gives all staff the freedom to act on their own initiative and to take a personal pride in the standard of goods being sold in their stores. The objective is never to sell a bad product or to disappoint a customer.

The process starts with suppliers, wherever they are around the world. Many of them have now adopted the principles as their own and are committed to supplying Tesco with the very best they have. They know that the transport and delivery of inferior products is not acceptable, and to return below standard products is costly and time consuming.

From field to factory, checks are made to ensure that there is no break in the search for perfection. Training videos and courses produced by Tesco for suppliers ensure that every person in the chain knows what is expected. The energy and enthusiasm of staff is now focused on attaining the highest standards possible. Suppliers' staff and our own added together give Tesco over half a million quality controllers testing our products at every stage of the supply chain.There is only one standard which they all apply. It's the question which customers ask every time they look at our displays - 'Would I Buy It?'