Catherine Kaputa is a branding strategist, speaker, award-winning author and the founder of SelfBrand, a personal branding and development company. From Madison Avenue to Wall Street to the Halls of Academe to founding her own company, SelfBrand, Catherine perfected her ability to brand products, companies and places. She learned brand strategy under Al Ries and Jack Trout at Trout & Ries Advertising. She led the I Love New York campaign at Wells, Rich, Greene. For over ten years, she was senior SVP Director of Branding at Shearson Lehman Brothers and Citi Smith Barney. And she taught a course in branding at NYU s Stern School of Business. For more information about SelfBrand and Catherine's work, visit www.selfbrand.com
Catalogue Number: 337-2BV9
- Author: Catherine Kaputa
- Format: Paperback
- Publisher: Nicholas Brealey Publishing
- Published: 18 October 2012
- ISBN: 9781857885804
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