- Author: Catherine Kaputa
- Format: Paperback
- Publisher: Nicholas Brealey Publishing
- Published: 18 October 2012
- ISBN: 9781857885804
Celebrity entertainers, star athletes, and corperate icons didn't accidentally wind up at the top - they branded their way there. Now you, too, can leverage the power of a personal brand, harness your potential and take charge of your career. Using strategies from the playbook of the Mad Men of Madison Avenue, advertising guru Catherine Kaputa serves as your personal branding coach in YOU ARE A BRAND! Kaputa has revamped her her 2007 award-winning classic to include new chapters on crafting your own 'elevator pitch' and leveraging the power of social media. This updated edition explores trategies and tactics to tap into the power of words, learn the principles of visual identity, think in terms of markets, and execute a self-brand action plan that is unique and memorable. Combining today's hottest business concepts with the realities of the modern workplace, YOU ARE A BRAND! highlights the self-branding odysseys of savvy professionals and budding entrepreneurs - Catherine Kaputa will coach you to take charge of your career through the one-of-a-kind brand that is YOU.