The Tipping Point

By: Malcolm Gladwell

The Tipping Point

  • Format: Paperback
  • Publisher: Little, Brown Book Group
  • ISBN: 9780349113463
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Synopsis

In this brilliant and original book, Malcolm Gladwell explains and analyses the 'tipping point', that magic moment when ideas, trends and social behaviour cross a threshold, tip and spread like wildfire. Taking a look behind the surface of many familiar occurrences in our everyday world, Gladwell explains the fascinating social dynamics that cause rapid change.

Author's Biography

Malcolm Gladwell is a writer for the New Yorker and the author of several other bestsellers, including Outliers and Blink.

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