- Author: Malcolm Gladwell
- Format: Paperback
- Publisher: Little, Brown Book Group
- Published: 14 April 2001
- ISBN: 9780349113463
In this brilliant and original book, Malcolm Gladwell explains and analyses the 'tipping point', that magic moment when ideas, trends and social behaviour cross a threshold, tip and spread like wildfire. Taking a look behind the surface of many familiar occurrences in our everyday world, Gladwell explains the fascinating social dynamics that cause rapid change.