The Facebook Era

By: Clara C. Shih

Catalogue Number: R4Q-E8BA

The Facebook Era

  • Format: Paperback
  • Publisher: Pearson Education (US)
  • ISBN: 9780137085125
More product information
Back to top

Sorry, there are currently no sellers for this product.

seller-pdp-logo

We've carefully chosen all our Tesco Partners, to give you even more choice when you shop with us online.

  • Browse a wider range of specialist products, all in one place
  • Collect Clubcard points on every order
  • Stay protected with the Tesco Partner Guarantee – we’re here to support you when buying from an approved Tesco Partner.
Need help deciding? Take a look at our buying guide

Author's Biography

' Clara Shih is Chief Executive Officer of Hearsay Social, a rapidly growing Silicon Valley technology company whose leading social marketing platform is used by large global brands including Farmers Insurance and 24 Hour Fitness to manage their corporate and local Facebook, Twitter, LinkedIn, and Google+ Pages. ' Shih is a pioneer in the technology industry, as an engineer, celebrated author, thought leader and successful technology entrepreneur. Shih has been named one of FORTUNE's Most Powerful Women Entrepreneurs of 2011, one of Fast Company's Most Influential People in Technology, and one of Businessweek's Top Young Entrepreneurs. She brings a wealth of experience from previous technology, product, and marketing positions at Google, Microsoft, and Salesforce.com. ' In 2007, Shih developed the first business application on Facebook called Faceconnector, and subsequently authored The New York Times-featured bestseller, The Facebook Era: Tapping Social Networks to Market, Sell, and Innovate, which has been translated in nine languages and is used as a marketing textbook at Harvard Business School. ' Shih holds BS and MS degrees from Stanford University, as well as an MS from Oxford. She also serves as an advisor for Good Karma (formerly Camp Amelia), a non-profit she founded which develops and funds technology education programs, curriculum, and software for developing countries in Africa and the Middle East. ' Additionally, Clara was appointed to the Board of Directors of Starbucks Corporation (Nasdaq:SBUX) in December 2011. See here: http:news.starbucks.comarticle_display.cfm?article_id=602

1 1