NIkkai Pure Connectivity cables have been designed to enhance the overall performance of you audio and video equipment. Cheaper cables, like those typically supplied with the equipment you buy are designed only to get you working, and are produced as cheaply as possible. These Nikkai Pure Connectivity cables are produced using the best possible materials and construction tecniques. Doing this allows as much of the signal as possible to be transfered between your different divices such as your TV and DVD, improving the quality of the sound and picture. This is only a small selection of our most popular product, the range includes longer lengths and cable types.