The Spy vs. Spy series has been a pop culture phenomenon since its establishment in 1960 by Antonio Prohias. The spies have appeared in national advertising campaigns for Mountain Dew, have their own sneakers made by Puma, and have been featured in episodes of Family Guy , the Simpsons , and The Daily Show , among others. Long before Inspector Gadget , there was Spy versus Spy , and its audience is more enthusiastic than ever. The Kit includes: two spy figurines, one white and one black 32-page booklet with 28 Spy vs. Spy comics from MAD Magazine .
MAD Magazine is in a class all its own as an iconic humour magazine, founded by editor Harvey Kurtzman and publisher William Gaines in 1952. Originally launched as a comic book, it was widely imitated and hugely influential, affecting satirical media and the cultural landscape of the 20th century.