The King Reigns: 2K Sports Announces LeBron James as NBA® 2K14 Cover Athlete
With James’ first ever video game cover appearance and the exclusive King James pre-order package, 2K Sports’ legendary NBA franchise continues its domination on both current and next-generation console platforms
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New York, NY – June 7, 2013 – 2K Sports today announced that 2013 NBA MVP, LeBron James, will make his video game cover debut on NBA® 2K14, the next installment of the top-selling and top-rated NBA video game simulation franchise*. As one of the greatest athletes of this generation, James will lead 2K Sports’ groundbreaking NBA 2K franchise into the future of sports video games with two dynamic and distinctly unique experiences for current and next-generation consoles.
“My friends, family, and fans all know how much I love NBA 2K. I remember, as a kid, getting so excited for the game to come out and see who was on the cover and it's amazing to be a part of this great tradition,” said James, who is currently defending the Miami Heat’s world championship in the NBA Finals. "I love partnerships and opportunities that connect me directly with fans. I know from my own experience and now watching my own kids, NBA 2K is among the coolest and purest ways for fans to connect to the NBA. I love being a part of it.”