Marketing

Marketing

Catalogue Number: 2M2-GW5K

  • Author: Peter Spalton
  • Format: Paperback
  • Published: 29 April 2010
  • Publisher: HarperCollins Publishers
  • ISBN: 9780007328116

Synopsis

The marketing secrets that experts and top professionals use. Get results fast with this quick, easy guide to the fundamentals of Marketing Includes how to: * Position your product for a target market * Build a brilliant marketing plan * Create stunning branded marketing materials * Use memorable publicity to build market interest * Take advantage of new technology

Product Details

  • Total Pages: 128
  • Genre: Sales & marketing
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Author's Biography

Peter Spalton CMC works as a freelance marketing consultant for multinationals, private companies, family business and public bodies. He mentors chief executives and sales directors throughout the UK. He has also held senior marketing positions in ICL, Ericsson and Nokia.

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