Catalogue Number: 2M2-GW5K
- Author: Peter Spalton
- Format: Paperback
- Publisher: HarperCollins Publishers
- Published: 29 April 2010
- ISBN: 9780007328116
Sorry, there are currently no sellers for this product.
Clubcard Boost now on Make your vouchers go further
How does it work?
- Your vouchers are waiting for you at the Tesco direct checkout
- Add the vouchers you want to use and they will double automatically
- The value of your Boost vouchers will be taken from your order, saving you money
The marketing secrets that experts and top professionals use. Get results fast with this quick, easy guide to the fundamentals of Marketing Includes how to: * Position your product for a target market * Build a brilliant marketing plan * Create stunning branded marketing materials * Use memorable publicity to build market interest * Take advantage of new technology
Peter Spalton CMC works as a freelance marketing consultant for multinationals, private companies, family business and public bodies. He mentors chief executives and sales directors throughout the UK. He has also held senior marketing positions in ICL, Ericsson and Nokia.