Marketing

By: Peter Spalton

Catalogue Number: 2M2-GW5K

Marketing

  • Format: Paperback
  • Publisher: HarperCollins Publishers
  • ISBN: 9780007328116
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Synopsis

The marketing secrets that experts and top professionals use. Get results fast with this quick, easy guide to the fundamentals of Marketing Includes how to: * Position your product for a target market * Build a brilliant marketing plan * Create stunning branded marketing materials * Use memorable publicity to build market interest * Take advantage of new technology

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