Marketing Research

By: Eric Shiu,Joseph F. Hair, Jr.,Robert P Bush,David J. Ortinau

Marketing Research

  • Format: Paperback
  • Publisher: McGraw-Hill Education - Europe
  • ISBN: 9780077117061
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Author's Biography

Eric Shiu teaches Marketing Research at the University of Birmingham Joseph Hair is Professor of Marketing at Kennesaw State University Robert Bush teaches at Louisiana State University, Lafayette David Ortinau teaches at the University of South Florida

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