Based on the author's own wealth of experience this timely, engaging book helps first-time researchers to discover the excitement of grounded theory method. Fresh, innovative and clear this book traces the history and development of grounded theory method, and examines how the method is evolving for new contexts today. It sets out the principles involved in using grounded theory method and explains the process and theory associated with coding in grounded theory. The book introduces us to the practicalities of research design, theory building, coding and writing up and gives us the tools to tackle key questions: - What is grounded theory? - How do we code and theorize using grounded theory? - How do we write up a grounded theory study? This is an exciting new text for students and researchers across the social sciences who want to use grounded theory method.
Cathy Urquhart is Professor of Digital and Sustainable Enterprise at Manchester Metropolitan University Business School, UK. She has taught qualitative research methods around the world in universities in Australia and New Zealand as well as the UK. She is a senior member of the editorial board of MIS Quarterly, the journal with the highest impact factor in the field of business.