In an age when the threat of global terrorism looms large, the world needs a hero--or a whole team of heroes. And who better suited to the job than the Global Integrated Joint Operating Entity (otherwise known as G.I. JOE), an elite military unit set up to counter those groups or individuals who pose a threat to peace, and who seek to destabilise the world through terrorist means. One such organisation is Cobra, a shadowy international crime syndicate bent on world domination. Not only must G.I. JOE contend with this persistent threat, but it must also thwart the plans of a corrupt arms trader named Destro, known for his cutthroat dealings. Sophisticated and determined though its enemies may be, G.I. JOE is always one step ahead of the game with the very latest in next-generation spy technology and military equipment at its disposal. And it will stop at nothing to hunt down its enemies; whether they're hiding in the mountains of Central Asia, the deserts of Egypt, the crowded streets of Paris, or beneath the ice caps of the North Pole.
After the success of their previous effort to adapt a toy franchise to the big screen (TRANSFORMERS), Paramount decided it was high time to dust off another vintage Hasbro toy line: Action Man. With Stephen Sommers (THE MUMMY, VAN HELSING) at the helm and an impressive cast, this live-actioner promised to be something a bit special. And G.I. JOE â€“ THE RISE OF COBRA doesn't disappoint on that front; it's a well-crafted film, with just the right amount of thrills, spills, and eye-popping visuals to keep blockbuster fans enthralled