Designing with the Mind in Mind

By: Jeff Johnson

Designing with the Mind in Mind

  • Format: Paperback
  • Publisher: Elsevier Science & Technology
  • ISBN: 9780123750303
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Synopsis

Early user interface (UI) practitioners were trained in cognitive psychology, from which UI design rules were based. But as the field evolves, designers enter the field from many disciplines. Practitioners today have enough experience in UI design that they have been exposed to design rules, but it is essential that they understand the psychology behind the rules in order to effectively apply them. In Designing with the Mind in Mind, Jeff Johnson, author of the best selling GUI Bloopers, provides designers with just enough background in perceptual and cognitive psychology that UI design guidelines make intuitive sense rather than being just a list of rules to follow. It provides an essential source for user interface design rules and how, when, and why to apply them. It arms user interface designers with the science behind each design rule, allowing them to make informed decisions in projects and to convince others of the need for designs that match how users perceive, learn, and think. It equips readers with the knowledge to make educated tradeoffs and when faced with competing rules, project deadlines, and budget pressures. It provides an essential source for user interface design rules and how, when, and why to apply them. It arms user interface designers with the science behind each design rule, allowing them to make informed decisions in projects and to convince others of the need for designs that match how users perceive, learn, and think. It equips readers with the knowledge to make educated tradeoffs and when faced with competing rules, project deadlines, and budget pressures.

Author's Biography

Jeff Johnson is president and principal consultant at UI Wizards, Inc., a product usability consulting firm (www.uiwizards.). He has worked in the field of Human-Computer Interaction since 1978, as a software designer and implementer, usability tester, manager, researcher at several computer and telecommunications companies, and as a consultant. In the course of his career, he has written many articles, cowritten several books, and given numerous presentations on a variety of topics in Human-Computer Interaction.

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