Food Optimising is the name given by Slimming World to their highly successful weight-loss technique that enables slimmers to lose weight without ever having to go hungry. It is the most slimmer-friendly eating system there is and is based on a deep understanding of the challenges faced by overweight people - no foods are banned, there is no calorie counting and there are hundreds of 'free foods' that can be eaten in unlimited amounts. Published to coincide with the 40th anniversary of Slimming World, Best Ever Recipes draws on Slimming World's 40 years of unrivalled experience in helping slimmers achieve their target weight. Packed with nutritional, lifestyle and diet information, as well as more than 120 new, healthy yet delicious recipes, it is the definitive guide to successful - and enjoyable - weight loss.
The astonishing success of Slimming World is legendary. Founded in 1969 by Margaret Miles-Bramwell, who remains its managing director, Slimming World is the UK's largest and most advanced slimming organisation. It currently manages thousands of classes across the country with over 250,000 members attending every month and another 150,000 attending free as successful Target members. Between 10-30,000 members join each week and around 2,000 reach their personal target every month.