All about eye make-up

Whether you want wow-factor, dramatic eye make-up for a big night out or want a pretty, natural daytime look, here are your make-up bag must- haves.

Mascara

Mascara is a makeup bag essential - it thickens and defines your eyelashes in no time at all. If you only chose one product it should be this, and it’s often the product most of us can’t do without.

For natural-looking lashes choose clear mascara, wear a brown one for day-to-day, then experiment with lash-boosting and volumising formulas for eyelashes that will help you flutter your way through a night out. And don’t forget to keep waterproof mascara in your makeup bag for rainy days, swimming and tearjerker movies!

See our range of mascaras >

How to improve your eyelashes

Make-up tips from YouTube celebrity make-up artist Lauren Luke, discover how to make your eyelashes look longer and thicker

Eye shadow

Eye shadow is a simple way to enhance your eyes. Cream eye shadows are easy to apply using your fingertips for a soft wash of colour across the eyelids, and they’re ideal for those with dry or crepey skin in this area.

When applying loose or pressed powder eye shadow, use a sponge applicator or brush and start with a lighter shade up to your brow bone, then build darker shades across the lid and into the socket line.

See our range of eye shadows >

Smokey Eyes

Make-up tips from YouTube celebrity make-up artist Lauren Luke, discover how to create perfect sultry smokey eyes

Eyeliner

Eyeliner helps makes your eyes stand out and create definition, for subtle, natural effect, use a soft pencil along the upper lash line, in brown, for a fashionable look use a bright colour such as purple, while black with help create sultry smoky eyes.

Or, for more dramatic eyes, choose a liquid or gel liner with a brush or pen-style applicator to create a crisp line along the upper lid, brushes need a steady hand and a bit of practise, while pen-style applicators are often more easy to use.

See our range of eyeliners >

How to apply eyeliner

Make-up tips from YouTube celebrity make-up artist Lauren Luke, discover how to apply eyeliner for maximum effect

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