Catalogue Number: XD9-F4P2
- Author: Donald R. Lehmann,Russell S. Winer
- Format: Paperback
- Publisher: McGraw-Hill Education - Europe
- Published: 01 February 2008
- ISBN: 9780071263634
Analysis for Marketing Planning, 7e by Lehmann and Winer focuses on the analysis needed for sound Marketing decisions and is structured around the core marketing document - the Marketing Plan. Whether studying Marketing strategy or ProductBrand Management decisions, students need to be able to make decisions based from sound analysis. This book does not attempt to cover all aspects of the marketing plan; rather it focuses on the analysis pertaining to a product's environment, customers and competitors.