Alternative Medicine?

By: Roberta E. Bivins

Catalogue Number: M9K-R85W

Alternative Medicine?

  • Format: Paperback
  • Publisher: Oxford University Press
  • ISBN: 9780199543762
More product information
Back to top

Sorry, there are currently no sellers for this product.

seller-pdp-logo

We've carefully chosen all our Tesco Partners, to give you even more choice when you shop with us online.

  • Browse a wider range of specialist products, all in one place
  • Collect Clubcard points on every order
  • Stay protected with the Tesco Partner Guarantee – we’re here to support you when buying from an approved Tesco Partner.
Need help deciding? Take a look at our buying guide

Synopsis

Walk into the local health food shop or pick up today's paper and the chances are that you'll see adverts for acupuncture and herbal medicine, hypnotists and homeopaths. Some doctors and scientists mourn the lost lustre of mainstream medicine and complain about a new breed of 'irrational' consumer. But what exactly is 'alternative' medicine? Is the astonishing popularity of alternative and multicultural medicine really such a recent development? And, given the success story of modern biomedical science, why are alternative and traditional treatments now so fashionable? Has the impersonal chill of high-tech medicine driven consumers into the arms of charismatic quacks? Or is it the cost of western medicine that makes its competitors look so attractive? Do patients seek hope, holism, or just the thrill of rebellion? This book seeks answers to all these questions and more. Comparing the medical systems of China, India, and the west - both mainstream and alternative - Roberta Bivins shows how medical expertise has migrated from one culture to another. From acupuncture in Regency England to homeopathy in the 'Wild West', Bivins unearths the roots of today's distinctions between alternative, complementary, and orthodox medicine, and shows how popular interest in medical alternatives - often of exotic origin - is a phenomenon with a long and fascinating pedigree.

1 1
Close overlay and continue

We value your opinion

Leave quick feedback Or Complete our survey