Catalogue Number: 48V-C9F6
- Author: Kirsten Strausbaugh,Donald E. Parente
- Format: Paperback
- Publisher: Cengage Learning, Inc
- Published: 01 December 2013
- ISBN: 9781133588931
Advertising Campaign Strategy not only illustrates what effective advertising campaigns are, but also demonstrates how to successfully execute them. A comprehensive and detailed campaign guide is outlined to take students step-by-step through the advertising process. This text is a perfect addition to principles of advertising text.