Advertising Campaign Strategy

By: Kirsten Strausbaugh,Donald E. Parente

Catalogue Number: 48V-C9F6

Advertising Campaign Strategy

  • Format: Paperback
  • Publisher: Cengage Learning, Inc
  • ISBN: 9781133588931
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Synopsis

Advertising Campaign Strategy not only illustrates what effective advertising campaigns are, but also demonstrates how to successfully execute them. A comprehensive and detailed campaign guide is outlined to take students step-by-step through the advertising process. This text is a perfect addition to principles of advertising text.

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