Tesco Corporate Responsibility Review 2005

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Customers

We achieve appeal across the social and economic range in three ways:

Disabled customers

This year we offered customers a range of over 275 Asian and 15 Halal lines in 117 UK stores and offered special promotions for Diwali and Ramadan.

  • Range – from Finest for those wanting something special, to Value for those on a budget. We offer the widest range of organic and Fairtrade products in the UK, and over 500 Healthy Living products;
  • Price – we are able to bring value to customers no matter how much they want to spend. We constantly strive to deliver cheaper, better food, which means customers have more choice. Click here for more details on delivering cheaper and better food;
  • Stores – our range of store formats has brought benefits to customers – in different places, at different times, doing different types of shopping. Our Metro and Express stores target convenience shoppers, while Superstore and Extras formats appeal to customers wanting to do their weekly shop.
Disabled customers

Our stores in Malaysia
are recognised as a role
model for the provision
of disabled facilities,
providing wheelchairs,
ramps, special toilets,
elevators and reserved
parking lots.

Disabled customers

Tesco aims to provide fully for disabled customers. We will be holding themed Customer Question Times each quarter over the coming year, in partnership with disability organisations, to listen and respond to what customers with visual, hearing and physical disabilities tell us.

This year we were recognised by AbilityNet, the UK computing and disability charity, as the only supermarket to have a website meeting the basic accessibility needs of disabled people.

Our Access website was the only site found to be easily accessible to people with a vision impairment, dyslexia or physical disability. It gained a four-star rating on AbilityNet’s five-star scale. www.tesco.com/access

‘Many fully-sighted people find the simply-designed Tesco Access site offers them a better user experience than any other supermarket website.’
Julie Howell, Digital Policy Development Officer at the RNIB.