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Delivering value

During the year, we continued to make long-term price reductions throughout our businesses. This year we invested £56 million in price cuts in Central Europe. In the UK, our price cuts of £230 million this year plus the £67 million more announced in April mean that the average weekly shop at Tesco costs less than it did a year ago.

Supporting this price reduction process are a set of exacting standards, policies and guidelines which ensure that our drive for value doesn’t mean reducing quality, environmental or labour standards in our supply chain.

Informed choices

More than ever, our customers are conscious about their health and what they eat. Many people still think that eating well costs more. We believe that income should not be a barrier to healthy eating. So, on top of our extensive Healthy Living range, we have extended our Value range to include fruit, vegetables, salads and many other healthy foods. We have calculated that a healthy daily diet bought from our Value range can cost just £1.40, compared to £1.87 for a less healthy option.

Click here for more information on how we are addressing a range of health issues, including nutritional labelling and salt reduction.