Adapted from Starting a Business For Dummies

Follow these tips to make your business plan stand out from the crowd:

• Hit them with the benefits
• Make your projections believable
• Say how big the market is
• Introduce yourself and your team
• Include non-executive directors
• Provide financial forecasts
• Demonstrate the product or service
• Spell out the benefits to your potential investor

Researching the Market

To understand business areas that are new to you, factors to research include:

• Your customers
• Your competitors
• Your product or service
• The price
• The advertising and promotional material
• Channels of distribution
• Your location